Making company with a great portfolio. And lasting contributions It is great to be immortal. Requir

Case studies of Build to Last Jim Collins's book published in the year. 1997 popular until the year 2001 Collins released another book called "Good to Great: Why Some Companies Make the Leap and Others Don't" or from a good company into a great company. Which was capped off with a book, Built to Last, after criticism and noted. "Most good companies Not great company "because the company is mentioned goodmans in the book Build to Last is a great company all along. These companies never have to change yourself from a good company. A great company like Merck with George Merck, which was a great start already. But for most companies to wake up on the way. And realize that they are a good company. But not a great company. These companies do
The research of Collins and his team found. Executives early A great company in the book Built to Last, use the administration in the same framework and guidelines of Good to Great Good to Great to Built to Last story before, so any organization. An emerging company or organization is settled, then. Can be discovered in both books now. To create works of great and enduring.
Making company with a great portfolio. And lasting contributions It is great to be immortal. Requires a concept of the core values (Core Values), and the purpose of existence of the organization (Purpose), rather than to make money.
In book 2 Collins and his colleagues surveyed 21 leading investment income 1,435 named the Fortune 500 and selected only the company of 1-11 that can change their business from good to great, including Abbot, Circuit. City, Fannie Mae, Gillette, Kimberly-Clark, Kroger, Nucor, Philip Morris, Pitney Bowes, Walgreens, and Wells Fargo.
These companies are distinguished by the ability to do business goodmans is different from its competitors. Content shows things They have made and the Company has business returns better than the average market capitalization of up to 3-18 times in just the past 15 years.
The key points of this book that I mentioned is the concept put forward by the leadership level 5 (Level 5 Leadership) The term "Level 5" refers to the ability of the leadership hierarchy. Which there are 5 levels Level 5 is the highest leadership level 5 character, which is a mix of personality nuclide. The humble And will, in the course they pro career ambitions. But the company's ambitions to Not for himself
The important question is why Collins to learn about leadership. Because leaders are crucial to driving the organization moving forward. Correctly is an important part in deciding the direction the leaders are not brave the change of the organization. And contributed significantly in building Strategic Governance, Human Capital, Environment, and Stakeholder goodmans Capital, which is vital to the survival of the business. The details are discussed in the article. To a sustainable corporate concept at first.
Collins discovered that choosing the right ones is an important issue. And be the first to think of what to do (First Who Then What) organizations will start to change with the company. Find the right bus or carpooling. And remove goodmans those who are not into it. Then I thought of sharing it. To drive way Most organizations fail Usually have a leader who knows. Only one thought was a vision. To recruit an assistant geniuses Many people follow the vision. goodmans This business model will fail when the leader is gone.
Good company become a great company. Begin the road to greatness. By confronting the brutal truth. Consider the situation goodmans is really not fool yourself. Create a corporate culture that accepts the sound of people in the organization. This will make the truth be heard which Collins goodmans presents four principles which are guided by the questions. No Easy Answers Take part in the discussions reductions. Fault analysis goodmans I do not blame any one. Ensure that any information and fact. That was overlooked
Good company become a great company. A strategy is made up of a deep understanding of important dimensions, including 3D, what is what we do best. And what do not In particular, let us do what we do best example, confronted with the fact that Abbot Laboratories. goodmans Can not be the best pharmaceutical companies in the world, although revenue from the drug will account for 99 percent of total revenue. The company then changed the target to create products that help reduce the cost of the healthcare system. The main products are products related to nutrition in the hospital. Tool in the diagnosis of equipments in the hospital. What are the major economic driving force of the business. goodmans The study found that Collins would be a great company. Not necessarily the greatest in the industry as well. Each company to build a great temple of their own. Regardless goodmans of industry affiliation whatsoever. They do this because they have a deep understanding in their own business, for example, a Walgreens pharmacy. Not change the target to measure the performance of their own. Of financial ratios commonly used in the retail business is profit per store to profit per customer each store, making it the convenience store. Despite expensive It helps increase profit margins per store each of their clients, which makes it more convenient for customers to Walgreens. With the opening of a branch at a distance of 9 m.