Carti care mi-au folosit la facultate | this is deea
Ca o continuare la insemnarea aia despre resurse in materie de publicitate si branding am incercat sa fac o lista cu niste carti pe care le-am citit si mi-au fost de folos in primul an si probabil vor fi si in urmatorii.
Mentiuni Am citit toate cartile pe care le-am enumerat altfel le-as enumera degeaba; Daca vezi o carte si te gandesti „chiar merita n euro/lire/dolari/lei sa o cumpar?” gandeste-te daca o vei mai folosi vreodata si daca iti trebuie toata informatia cuprinsa sau doar o parte, trimite un email si intreaba la ce am folosit-o eu daca intrebarea tot nu si-a gasit raspuns. Ar fi prea mult sa adaug insemnari, sa dau note si sa evaluez fiecare carte in parte dar ma voi stradui sa-mi aduc aminte daca e nevoie. Nu toate sunt carti din categoria „business”, how to cool a room cele care nu sunt pot fi folositoare pentru cei pasionati de beletristica sau pentru ca ofera un insight interesant intr-un anumit domeniu (de ex. Nick Hornby – Fever Pitch in lumea fotbalului) E o lista subiectiva si in acelasi timp un prilej pentru how to cool a room putina ordine how to cool a room in gandire :D Lista va mai suferi de-a lungul timpului asa ca nu e in forma finala. Inca.
Lista, deci: The Employer how to cool a room Brand by Simon Barrow Ageless Marketing/The New Customer Majority by David Wolfe Stumbling on Happiness by Dan Gilbert The Elongating Tail by Chris Anderson The Wisdom of Crowds by James Surowiecki Jack Trout on Strategy: Capturing Mindshare, Conquering Markets by Jack Trout The 22 Immutable Laws of Branding by Al & Laura Ries The Paradox of Choice: Why More is Less by Barry Schwarz A Theory of Shopping how to cool a room by Daniel Miller Herd: How to Change Mass Behaviour by Harnessing Our True Nature by Mark Earls How to Win Friends and Influence People by Dale Carnegie Building how to cool a room Strong Brands by David A. Aaker Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture by Taylor Clark Purple Cow: Transform Your Business by Being Remarkable by Seth Godin The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt and Stephen J. Dubner Confessions of an Economic Hit Man: The Shocking Story of How America Really Took Over the World by John Perkins Truth, Lies, and Advertising: The Art of Account Planning how to cool a room by Jon Steel Perfect Pitch: The Art of Selling how to cool a room Ideas and Winning New Business by Jon Steel 9.99 by Frederic Beigbeder Strategic Brand Management: Building, Measuring, and Managing Brand Equality by Kevin Keller Consumers by Eric J Arnould, Linda Price, and George M Zinkhan Consumer Behaviour: A European Perspective by Michael R. Solomon, Gary Bamossy, Soren Askegaard, and Margaret K. Hogg The Business how to cool a room Environment by Ian Worthington and Chris Britton Principles of Marketing by Philip Kotler how to cool a room and Gary Armstrong Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson Green Eggs and Ham (Dr.Seuss Classic Collection) by Dr. Seuss (yes I m serious) Chasing Cool: Standing Out in Today s Cluttered Marketplace by Noah Kerner and Gene Pressman Microtrends: The Small Forces Behind how to cool a room Today s Big Changes by Mark J. Penn and E. Kinney Zalesne No Logo by Naomi Klein Wally Olins On Brand by Wally Olins The New Guide to Identity by Wally Olins 100 Leo s: Wit and Wisdom from Leo Burnett by Leo Burnett (still have one, oh the days) Ogilvy on Advertising by David Ogilvy Confessions of an Advertising Man by David Ogilvy Screw It, Let s Do It: Lessons in Life by Sir Richard Branson how to cool a room Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising by Luke Sullivan how to cool a room Great Brand Stories: Innocent : Building a Brand from Nothing But Fruit by John Simmons how to cool a room Guinness Is Guinness : The Colourful Story of a Black and White Brand by Mark Griffiths Predictably how to cool a room Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig The Origin of Brands by Al Ries Brand Gap by Marty Neumeier Blog Marketing how to cool a room by Jeremy Wright The Green Marketing Manifesto by John Grant Join the Conversation: How to Engage Marketing-Weary Consumers by Joseph Jaffe Extraordinary Popular Delusions and the Madness of Crowds by Charles Mackay Mcdonalds: Behind the Arches by John F. Love Lovemarks: The Future Beyond Brands by Kevin Roberts How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman Questionnaire Design by A.N. Oppenheim The Business of Brands by Jon Miller Boo Hoo: A Dot Com Story by Ernst Malmsten Punk Marketing: Get Off Your Ass and Join the Revolution by Richard Laermer and Mark Simmons Reality in Advertising by Rosser Reeves (Amazon is crap at this but you might find it in libraries) Story by Robert McKee The Simple Truth in Advertising The Morning After by Jean-Claude Kaufmann (I haven’t read this in English so not sure if it even exists translated) La
Ca o continuare la insemnarea aia despre resurse in materie de publicitate si branding am incercat sa fac o lista cu niste carti pe care le-am citit si mi-au fost de folos in primul an si probabil vor fi si in urmatorii.
Mentiuni Am citit toate cartile pe care le-am enumerat altfel le-as enumera degeaba; Daca vezi o carte si te gandesti „chiar merita n euro/lire/dolari/lei sa o cumpar?” gandeste-te daca o vei mai folosi vreodata si daca iti trebuie toata informatia cuprinsa sau doar o parte, trimite un email si intreaba la ce am folosit-o eu daca intrebarea tot nu si-a gasit raspuns. Ar fi prea mult sa adaug insemnari, sa dau note si sa evaluez fiecare carte in parte dar ma voi stradui sa-mi aduc aminte daca e nevoie. Nu toate sunt carti din categoria „business”, how to cool a room cele care nu sunt pot fi folositoare pentru cei pasionati de beletristica sau pentru ca ofera un insight interesant intr-un anumit domeniu (de ex. Nick Hornby – Fever Pitch in lumea fotbalului) E o lista subiectiva si in acelasi timp un prilej pentru how to cool a room putina ordine how to cool a room in gandire :D Lista va mai suferi de-a lungul timpului asa ca nu e in forma finala. Inca.
Lista, deci: The Employer how to cool a room Brand by Simon Barrow Ageless Marketing/The New Customer Majority by David Wolfe Stumbling on Happiness by Dan Gilbert The Elongating Tail by Chris Anderson The Wisdom of Crowds by James Surowiecki Jack Trout on Strategy: Capturing Mindshare, Conquering Markets by Jack Trout The 22 Immutable Laws of Branding by Al & Laura Ries The Paradox of Choice: Why More is Less by Barry Schwarz A Theory of Shopping how to cool a room by Daniel Miller Herd: How to Change Mass Behaviour by Harnessing Our True Nature by Mark Earls How to Win Friends and Influence People by Dale Carnegie Building how to cool a room Strong Brands by David A. Aaker Starbucked: A Double Tall Tale of Caffeine, Commerce and Culture by Taylor Clark Purple Cow: Transform Your Business by Being Remarkable by Seth Godin The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt and Stephen J. Dubner Confessions of an Economic Hit Man: The Shocking Story of How America Really Took Over the World by John Perkins Truth, Lies, and Advertising: The Art of Account Planning how to cool a room by Jon Steel Perfect Pitch: The Art of Selling how to cool a room Ideas and Winning New Business by Jon Steel 9.99 by Frederic Beigbeder Strategic Brand Management: Building, Measuring, and Managing Brand Equality by Kevin Keller Consumers by Eric J Arnould, Linda Price, and George M Zinkhan Consumer Behaviour: A European Perspective by Michael R. Solomon, Gary Bamossy, Soren Askegaard, and Margaret K. Hogg The Business how to cool a room Environment by Ian Worthington and Chris Britton Principles of Marketing by Philip Kotler how to cool a room and Gary Armstrong Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life by Spencer Johnson Green Eggs and Ham (Dr.Seuss Classic Collection) by Dr. Seuss (yes I m serious) Chasing Cool: Standing Out in Today s Cluttered Marketplace by Noah Kerner and Gene Pressman Microtrends: The Small Forces Behind how to cool a room Today s Big Changes by Mark J. Penn and E. Kinney Zalesne No Logo by Naomi Klein Wally Olins On Brand by Wally Olins The New Guide to Identity by Wally Olins 100 Leo s: Wit and Wisdom from Leo Burnett by Leo Burnett (still have one, oh the days) Ogilvy on Advertising by David Ogilvy Confessions of an Advertising Man by David Ogilvy Screw It, Let s Do It: Lessons in Life by Sir Richard Branson how to cool a room Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising by Luke Sullivan how to cool a room Great Brand Stories: Innocent : Building a Brand from Nothing But Fruit by John Simmons how to cool a room Guinness Is Guinness : The Colourful Story of a Black and White Brand by Mark Griffiths Predictably how to cool a room Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig The Origin of Brands by Al Ries Brand Gap by Marty Neumeier Blog Marketing how to cool a room by Jeremy Wright The Green Marketing Manifesto by John Grant Join the Conversation: How to Engage Marketing-Weary Consumers by Joseph Jaffe Extraordinary Popular Delusions and the Madness of Crowds by Charles Mackay Mcdonalds: Behind the Arches by John F. Love Lovemarks: The Future Beyond Brands by Kevin Roberts How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman Questionnaire Design by A.N. Oppenheim The Business of Brands by Jon Miller Boo Hoo: A Dot Com Story by Ernst Malmsten Punk Marketing: Get Off Your Ass and Join the Revolution by Richard Laermer and Mark Simmons Reality in Advertising by Rosser Reeves (Amazon is crap at this but you might find it in libraries) Story by Robert McKee The Simple Truth in Advertising The Morning After by Jean-Claude Kaufmann (I haven’t read this in English so not sure if it even exists translated) La
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