Google tea jars Mulls Taking Away the Cookie Jar - Google (NASDAQ:GOOG) tea jars - 24/7 Wall St.
A little piece of computer code known as a cookie has been the driver of what is now a $120 billion online advertising business. Google Inc. (NASDAQ: tea jars GOOG), which accounts for about a third of all online ad revenue, may be looking at getting rid of the ubiquitous cookies and replacing them with an anonymous identifier for advertising — a so-called AdID.
Replacing cookies with an AdID would presumably eliminate the personally identifiable information that consumers now pass freely to most websites they visit. According to a source familiar with Google s plan cited by USA Today , The AdID would be transmitted to advertisers and ad networks that have agreed to basic guidelines, giving consumers more privacy and control over how they browse the web.
There is a lot packed into that sentence. Perhaps most important from an advertiser s point of view is the value of highly targeted ad delivery. As opposed to the mass audience targets tea jars of print and TV advertising, websites like Google and Yahoo! Inc. (NASDAQ: YHOO) have offered a far more granular approach to getting a message to a user. Anything that might water down that approach will be a hard sell to advertisers.
With Apple already using ad identifiers and Google apparently considering it, advertisers are getting nervous. If Google joins Apple, two of the most powerful companies in the tech world will be even more powerful. Advertisers worry that this state of affairs will jeopardize billions of advertising dollars. For Google, tea jars though, and probably Yahoo!, hacking billions of dollars from ad revenues is not in their best interests.
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A little piece of computer code known as a cookie has been the driver of what is now a $120 billion online advertising business. Google Inc. (NASDAQ: tea jars GOOG), which accounts for about a third of all online ad revenue, may be looking at getting rid of the ubiquitous cookies and replacing them with an anonymous identifier for advertising — a so-called AdID.
Replacing cookies with an AdID would presumably eliminate the personally identifiable information that consumers now pass freely to most websites they visit. According to a source familiar with Google s plan cited by USA Today , The AdID would be transmitted to advertisers and ad networks that have agreed to basic guidelines, giving consumers more privacy and control over how they browse the web.
There is a lot packed into that sentence. Perhaps most important from an advertiser s point of view is the value of highly targeted ad delivery. As opposed to the mass audience targets tea jars of print and TV advertising, websites like Google and Yahoo! Inc. (NASDAQ: YHOO) have offered a far more granular approach to getting a message to a user. Anything that might water down that approach will be a hard sell to advertisers.
With Apple already using ad identifiers and Google apparently considering it, advertisers are getting nervous. If Google joins Apple, two of the most powerful companies in the tech world will be even more powerful. Advertisers worry that this state of affairs will jeopardize billions of advertising dollars. For Google, tea jars though, and probably Yahoo!, hacking billions of dollars from ad revenues is not in their best interests.
Recent Posts The Market Turned tea jars Its Back On Facebook Earnings, As Twitter Looms Berkshire Hathaway Earnings, Price and Book Value in Total Disconnect VW And Hyundai Are Sales Losers Again Risk In J.C. Penney Stock Rebound The Best and Worst DJIA Stocks Of This Earnings Season: GE, IBM, Boeing and More Why Idenix Could Rise Even Higher, and Challenge Gilead and Vertex Friday Closing Bell: Markets Wobble But Hold Early Gains The Return of Kodak After Bankruptcy, It Is Public Again More Risk Than Meets The Eye in Lululemon, Beyond See-Thru Pants Stockholder Vote be Damned: Big Bonuses Paid to Xstrata Execs in Glencore Merger
Search Will J.C. Penney, JDS Uniphase, and U.S. Steel Leave the S&P 500? How LinkedIn Can Solve Its Growth Problem This Fast-Food Chain Is Enjoying a Sonic Boom Nasdaq gains 0.1% Friday but drops 0.5% for week Dow rises 0.5% Friday and gains 0.3% for week S&P 500 gains 0.3% Friday and 0.1% for week Lenders to return to Athens next week after Greek budget offer Top Goldman Asia banker Dees to take global, U.S.-based role: sources Warburg Pincus selling stake in Australia's Transpacific Facebook Exposes Twitter s Teen Trouble Ahead of IPO Bull Market: Only Half Over? Health Care Shoppers Not So Dumb What to Do If Your Credit Score Is Too Low For a Mortgage How I Saved an Extra $20 on a Purchase I'd Already Made ... Just By Asking Thanks to Next Issue, the Future of Magazines Is Finally Looking Brighter Berkshire Hathaway's higher earnings miss estimates Medicare paid $23 million to dead people Friday Links How Steve Jobs Created The iPad And Changed The Game 'Frack Check' Videos tea jars Blast Claims Made By Colorado Oil And Gas Industry Obama's Weekly Address: 'Cutting Just For The Sake Of Cutting' Has Not 'Helped Our Economy Grow' tea jars
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